Released on = February 23, 2007, 8:52 am

Press Release Author = 20-20 Optical Store

Industry = Apparel & Fashion

Press Release Summary = The powerful combination of style and comfort has earned
Alain Mikli the reputation of being the finest eyewear designer in the world.

It is fitting that the best haute couture eyewear is found in partnership with
20-20, an award- winning optician situated in the heart of central London.


Press Release Body = 20-20 Optical Store in London is the UK's largest stockist of
Alain Mikli eyewear. It is also what is known as a 'pocketshop'. This means that it
is one of only a very few selected stockists to receive exclusive Alain Mikli
designs.

Alain Mikli glasses are renowned for the way in which they combine style and
comfort. For over 28 years their frames have been designed to be seen in, as well as
help you see.

Their secret lies in the alchemy of a two-fold passion: production using traditional
craftsmanship, and the creation of a timeless style.

The unrivalled comfort of Alain Mikli glasses is the result of patented technology
and years of research. One of the reasons that they feel as good as they look is
because their unique design distributes the weight of the glasses evenly so the
pressure is not focused on the ears or bridge of the nose.

Meanwhile, their style arises from the creativity of their craftsmen along with
their use of traditional materials and meticulous production techniques. Indeed,
each Alain Mikli frame is made in the workshop by highly skilled artisans. This
attention to detail and passion for perfection means that Mikli glasses are
innovative, bold, exciting, sometimes retro, sometimes futuristic, but always
beautifully made.

The powerful combination of style and comfort has earned Alain Mikli the reputation
of being the finest eyewear designer in the world.

It is fitting that the best haute couture eyewear is found in partnership with
20-20, an award- winning optician situated in the heart of central London at 216-217
Tottenham Court Road.

The full range of Alain Mikli's exciting collection is now available at 20-20
Optical Store showcasing a fabulous window display of The Colour Collection from 2
March 2007. This aims to capture the essence of both Alain Mikli and Phillip
Starcks' vibrant styles. 20-20 Optical Store's frame consultants and dispensers are
always willing and ready to assist in finding the perfect pair of Alain Mikli
frames.

For more information please visit http://www.20-20.co.uk/spec-MDB.asp?id

Web Site = http://www.20-20.co.uk

Contact Details = http://www.20-20.co.uk/spec-MDB.asp?id